Services
Candid Consulting
Media
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Campaign audits and optimizations
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Account review & best practices
Measurement
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SKAdNetwork set-up and measurement
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MMP reporting
Creative
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Creative strategy consultation
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Design and inventory optimization
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App Store creative (icons, screenshots)
User Experience & Monetization
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App flow recommendations (UI/UX)
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Monetization strategies and optimization
Paid Media Services, including but not limited to:
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Google Ads
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Meta
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Apple Search Ads (ASA)
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Most other app-first networks
ASO services:
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Testing
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Strategy
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Management
Candid Media
In-house creative team:
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Asset creation (images & videos)
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Copywriting
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UGC content creation
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Conceptualization
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Storyboarding
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Project management
Candid Studios
About Candid
Candid Consulting is a consultancy, media buying and creative services company serving the app market. Founded by Ashley Black, former Head of App Ad Sales at Google, Candid Consulting works with global companies to deliver high performing app marketing strategies. Ashley brings behind the scenes knowledge of how to run effective app campaigns and real-world insights from working with thousands of apps. During her time at Google, Ashley led a global task force responsible for Google's iOS strategy, training hundreds of sellers and organizations on the complexities of SKAdNetwork and ATT. Ashley is a seasoned leader with a track record of leading high performing teams and driving growth of $100M+ portfolios. Ashley has worked with hundreds of app-first companies, helping them grow their user base and navigate the intricacies of app measurement.
Ashley is distinguished by her candid and honest approach. From, shaping Google’s go-to-market iOS roadmap, to developing winning creative strategies, Ashley’s get-it-done style consistently garners results.
Accolades and experience include:
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Google "Manager of the Year" 2018
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15 years in AdTech at companies like Google & Pandora
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Co-led $500M deal with Google & Applovin
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Trained over 300 sellers and customers on iOS14 changes
Adam Foroughi
CEO, Applovin
"In every instance, we felt Ashley was looking out for our best interests. She has been great as the strategic leader on our business - proactively showing us how new products work, and guiding us to make smarter decisions with our dollars. She's been a very strong partner of ours and we're excited to continue to work with her."
Lowell Doppelt
VP, Google
"Ashley is an exceptional thinker and do'er whose drive and creativity have proven invaluable. She has the technical chops to go head-to-head with product managers, heads of monetization, and C suite. But perhaps more valuable, is that she knows how to drive sales and impact. She's self-motivated, understands how to close deals, and excels at inspiring a team around her. Ashley is a leader I admire, and I recommend her without hesitation."
Erik Fleischman
CBO, Certis Solutions
"We enlisted Ashley's expertise to analyze our sales process for gaps and inefficiencies. Despite her unfamiliarity with our industry, Ashley immersed herself in our business, gaining a comprehensive understanding of our customer needs in a short span of time. Her insights into our sales approach were not only profound but also readily actionable and adaptable for long-term scalability.
Ashley pinpointed areas where we were leaving opportunities untapped. Her recommendations illuminated ways to more effectively engage with prospects and accelerate the sales cycle. She outlined strategies to capitalize on our existing customer base, offering invaluable guidance on how to expand our business relationships."